White Label Program Originates from the Picture of a White Label Made on the Package Wherein the Company Can Put Its Logo
Thursday, March 18th, 2010Moreover, certain websites adopt white labels for facilitating a popular brand to provide a service, that too without investing in developing infrastructure and technology itself. For instance Amazon.co.uk has been running the website of Waterstone’s until recently. Similarly, LoveFilm runs the DVD Rental services of Tesco. Several companies provide their store brand and supermarket private brand products to multiple supermarkets that change their labels. Besides, there are some manufacturers who develop generic brand labels of low cost bearing merely the products name (Cola).